A B2B website designed to recruit financial advisors, offering tailored content and a smoother user journey.
Summary
MassMutual, ranked 100 on the 2022 Fortune 500 list of largest U.S. corporations by total revenue, provides financial planning, wealth management, and insurance services. This project presented a significant opportunity to enhance MassMutual's recruitment efforts by creating a digital experience that effectively engages potential Financial Professionals and showcases the unique advantages of joining the company. As Lead UI/UX Designer, I led the UX strategy, incorporating competitive analysis and prototype testing, while collaborating with cross-functional teams on content and marketing strategy.
Project description
Client
MassMutual
Duration
8 months
Timeline
Jan – August 2023
Contribution
Research and Analysis
Information Architecture
Strategy
Experience optimisation
Value added
Enhanced website functionality
Agent microsite integrations
Agent finder system integrations
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